About Muslim Aid USA

Muslim Aid USA (MAUSA) is a faith-based American international charity that provides vital support to communities affected by natural disasters, conflict, and chronic poverty. MAUSA also addresses hunger, disease, illiteracy, discrimination, debt, and lack of skills or opportunity. Rooted in the Islamic values of compassion, justice, and human dignity, MAUSA serves all people regardless of faith.

Position Summary

The Digital Content & Marketing Strategist supports the Director of Marketing to translate strategy into execution across digital content channels, focusing on strengthening MAUSA’s digital presence, brand messaging, and coordination between Marketing, Programs, and Development. The role blends operational execution with creative and strategic thinking, ideal for a marketing professional ready to grow into leadership through collaboration.

Key Responsibilities

• Support the Director of Marketing in reviewing and improving MAUSA’s digital ecosystem, including website content structure and messaging flow
• Assist in assessing social media platforms and identifying performance trends
• Support basic SEO and discovery improvements
• Help track and interpret performance data from website, email, and social platforms
• Align digital content with fundraising priorities and contribute to improvement summaries
• Support development and application of messaging and storytelling rooted in MAUSA’s values
• Translate narratives and value propositions into donor-facing content and audience-specific messaging
• Maintain consistency in tone, language, and impact-focused storytelling
• Support annual or rolling content calendar and align content themes with campaigns
• Recommend content mix and support multi-channel editorial planning
• Assist in implementing cross-department content workflow processes with good documentation
• Encourage planning and reduce ad hoc content requests
• Write and produce clear, engaging, donor-facing content including campaign copy, stories, program highlights, web/email content, and social media assets

Required Qualifications

Culture & Values Alignment

• Models compassion, integrity, accountability, and service
• Upholds Islamic philanthropic principles and ethical stewardship
• Fosters a collaborative, inclusive environment grounded in humility and shared purpose

Exprerience Details