Responsibilities

• Responsible for defining, implementing, and owning an end-to-end marketing strategy across channels with a focus on balancing growth and investment efficiency.
• You will orchestrate and own the execution of the marketing plan with joint responsibility for the marketing budget.
• Overseeing the following departments: the Marketing, Creative (Design) and Media (e.g., video production) and building a deep understanding of how they work.
• Responsible for all broad marketing-related functions, e.g. marketing design, growth, organic social media, paid social media, etc.
• Spearhead our digital fundraising campaigns.
• Work closely and in collaboration with the CPO organization to understand their objectives and challenges across geographies, segments, and channels to produce effective demand generation campaigns and messaging.
• Inspire and manage your direct reports and develop and build a best in class marketing, creative and media team.

Required skills

• 10+ years of experience, including in a senior marketing leadership role.
• Deep expertise in web-based and digital strategies, including digital fundraising/online campaign development and social media.
• Effective communicator who is able to build relationships to drive change, and a strong organizational leader with experience collaborating with other leaders.
• Strategic, innovative, and creative thinker with excellent presentation skills, project management skills, and relationship-building skills.
• Productive prior partnerships with product leaders.
• Demonstrated leadership skills, with a reputation for integrity and ownership.
• Knowledgeable about current marketing best practices and trends.
• Experience marketing to multiple segments with strong understanding of current marketing best practices and trends.
• Thrives in a metric-driven environment.
• Passionate about the mission of the organization and its values.

1. Look through Yaqeen’s website. What recommendations do you have on how to improve the website to enhance engagement and to improve SEO? For any recommendations you have that are page-specific, please make sure to specify the page(s) and list the recommendation(s) that you have.
2. Look through Yaqeen’s social media platforms. What recommendations do you have on how to improve certain platforms to enhance engagement? Specify the platform(s) and list the recommendations that you have.
3. Part of our fundraising is digital fundraising campaigns. If you google “Yaqeen Fundraising”, you’ll see examples of the various types of digital fundraising that Yaqeen leads. Look through them and let us know what recommendations you have on how Yaqeen can improve its digital fundraising. Make sure to include the link of the digital fundraising effort and list the recommendation(s) that you have.

• Interface with local Imams, volunteers and community leaders
• Connect to communities in Metro Detroit, to better understand their needs in terms of convert care and building welcoming communities
• Explore initiatives such as new classes, social events and other efforts
• Encourage and support convert care through khutbas, workshops and other events
• Provide religious and spiritual guidance to converts

• Strong interpersonal and communication skills
• Excellent organizational and time mangement skills
• Experience working with the Muslim community
• Prior Islamic knowledge, currenly enrolled or willing to further Islamic education
• Ability to deliver khutbas
• Experience with convert care preferred
• Bachelor’s degree or equivalent required

• Manage MEP social media accounts on a regular basis (including Instagram, Facebook)
• Write content for posts and brainstorm ideas for monthly/event campaigns (example: MEP yearly conference)
• Manage daily engagement with followers and respond accordingly
• Create a monthly calendar with all social media updates (including MEP events)
• Increase social media following
• Attend monthly meetings with MEP Board to discuss marketing plan

• Must be currently enrolled or already have an undergraduate degree
• Have experience & knowledge of social media
• Must possess graphic design skills including Canva and other programs
• Ability to work independently and within a team
• Have a strong understanding of social media platforms
• Have good writing, communication and creative skills
• Flexible Hours